You hire slow
You fire fast.
How is performance?
When growth targets accelerate, teams merge, or competition intensifies, instinct isn't enough. The Circle Line gives you the behavioural data and psychological support to grow with precision - not guesswork.
Have people decisions to make?
The cost of the wrong call.
Every hire, promotion and exit is a decision about your people, made with data or gut feel. Get it right and performance compounds. Get it wrong and the costs show up fast - the wrong fit, a premature promotion, a struggling manager left in place too long - and you pay for it in churn, absence and leadership failure, directly impacting your P&L.
A bad hire costs 50–213% of salary - in replacement costs, lost productivity, and the disruption to a team while you find someone better suited. That's the cost of a decision made on a CV and a good interview. Get the hire right the first time, with deeper insight into their character and fit, and none of it applies.
Every promotion is a bet that someone can lead, not just perform - and workplace relationships are the leading driver of grievances, with 54% in 2023 citing manager relationships directly. Promote on tenure or gut feel without preparation, and you've often just created a retention problem one level down.
Develop them, or replace them? Every leadership consultancy will tell you to develop your people - and they're right, sometimes. But development takes months, and not every business has months to give. We hone the talent worth the wait; and we help you see, early and with evidence, when someone isn't going to get there in time - so you can make that call humanely, before it's made for you. 75% of executives have seriously considered quitting for better support, and a record 622 CEOs left their roles in 2024 alone. 1 in 3 sick days are already being taken for emotional reasons - a warning sign that the decision is closer than you think.
The data behind your decision
We have the psychologists and the tech to see where the people issues are - or are likely to be - and the expertise to change them. We track how your people actually operate - under pressure, in conflict, with feedback - and turn it into the evidence and support you need for every hire, promotion and development decision you make.
Now, behaviour is measurable...
Make better calls, faster.
Book your demoInvest in your top talent for...
More revenue
— Harvard Business Review
High performing teams
— Charley Young MBE, Founder of The Girls Network
Thriving individuals
— Dave, 38, Partner.
- Richard Branson.
Our Specialisms
Professional Services
Private Equity
Scale ups
People who trust us
Gary West
CEO Citysprint
"We are now regularly talking openly about mindset, it's becoming part of our culture. The Circle Line know how to connect and talk to our people. They normalise the subject and ensure we see real uptake and benefit from our investment."
Richard Martin
Founder, The Mindful Business Charter
"I recently read The Circle Line's focus on the legal sector and knew at once that these were people who would be enriching and create a space where I would want to be and learn in."
Filipe Martins
VP People, Cutover
"The Circle Line has become part of the furniture and take-up is extremely high at 27%. We found The Circle Line offer a much more proactive and engaging approach."
Gary West
CEO Citysprint
"We are now regularly talking openly about mindset, it's becoming part of our culture. The Circle Line know how to connect and talk to our people. They normalise the subject and ensure we see real uptake and benefit from our investment."
Richard Martin
Founder, The Mindful Business Charter
"I recently read The Circle Line's focus on the legal sector and knew at once that these were people who would be enriching and create a space where I would want to be and learn in."
Filipe Martins
VP People, Cutover
"The Circle Line has become part of the furniture and take-up is extremely high at 27%. We found The Circle Line offer a much more proactive and engaging approach."
Craft your membership...
Becoming a member of The Circle Line makes you part of a special community of progressive companies. Customising your membership gives you focus and flexibility.
1- Boost working relationships
Clients who come, and come back. Colleagues who soar, and stay. It takes connection, open communication and authenticity.
Membership Options
Talent Member
Personality Profile
1:1 Debrief
Performance Toolkit
1:1 Wellbeing Sessions
86% of employees return for more
Leader Member
Personality Profile
1:1 Debrief
Performance Toolkit
1:1 Wellbeing Sessions
1:1 Leadership Sessions
1:1 Sales Skills Sessions
Culture X-Ray
52% of employees engage with our work
Culture Member
Personality Profile
1:1 Debrief
Performance Toolkit
1:1 Wellbeing Sessions
1:1 Leadership Sessions
1:1 Sales Skills Sessions
Culture X-Ray
Culture Audit
Team Alignment Sessions
Sessions rated 9/10
Our Expertise
Our platform is built and delivered by accredited psychotherapists who've worked inside major organisations. We understand corporate culture from the inside - and we have the psychological tools to change it.
Philippa Richardson
Founder & Transactional Analyst Psychotherapist
The magic of The Circle Line is that we marry the key ingredients for sustainable high performance.
I founded The Circle Line following a career as a litigator at Dentons, head of marketing in the property development industry, and subsequent retraining as a psychotherapist. I hold a BSc (Hons) Psychology and P.g.Dip. in Transactional Analysis Psychotherapy, and built the platform to translate clinical-grade behavioural insight into tools organisations can actually use. The Circle Line's TA-based psychometric model draws on 70 years of empirically validated psychology - applied directly to leadership performance.
We help your leaders:
Grow revenue - improve money-making mentality and client relationship growth by identifying and changing the patterns that limit your sales ability.
Improve leadership - You manage processes, you lead people. Leadership is all about relationships. That's our bread & butter.
Maintain morale - our technology visualises the behaviour patterns across your leadership so you can see what's getting in the way.
Mel Lawrie
Leadership Coach & Transactional Analysis Psychotherapist
Mel is a Transactional Analyst psychotherapist, leadership coach and former Head of Learning & People Development.
Mel has ten years experience helping leaders to develop effective and inspiring leadership. Her passion for improving people’s lived experience at work draws on her therapy, coaching, and organisational development training and experience to help others consider their own organisation and their place in it. Mel brings decades of lived experience in both positive and more negative environments to her understanding of organisation dynamics, including leading IT programmes for the Scottish Government. Having stepped into senior leadership herself, she is well placed to support people in leadership roles.
Thoughts from the front line...
Psychology at work
City law firms are some of the highest pressure, highest earning organisations on the planet. So they offer lots of cultural insights for any high performance company. Read Magazine
Luck of a saint
Emma Heal, MD of booming new brand Lucky Saint, explores the role of timing, connection and humility in business. Read Article
In the Financial Times
The founder of The Circle Line talks to the Financial Times about businesses embracing psychology at work. Read Article
Psychology at work
City law firms are some of the highest pressure, highest earning organisations on the planet. So they offer lots of cultural insights for any high performance company. Read Magazine
Luck of a saint
Emma Heal, MD of booming new brand Lucky Saint, explores the role of timing, connection and humility in business. Read Article
In the Financial Times
The founder of The Circle Line talks to the Financial Times about businesses embracing psychology at work. Read Article